Author: Alina Schnur
University: Verwaltungs- und Wirtschaftsakademie und Berufsakademie Göttingen
Conclusion: Bachelor
Year: 2024
Topic: The bachelor thesis examines the effects of changing market conditions on IT services using the example of SerNet GmbH. The analysis focuses on current trends such as digital transformation, cloud computing, cybersecurity and artificial intelligence, which are significantly changing the demand for IT services. In addition, the economic situation, the shortage of skilled workers, the competitive situation, and legal requirements such as the DS-GVO and the NIS-2 guideline are considered to be key factors in the market environment. The work highlights how these changes influence the service portfolio of SerNet GmbH and what challenges and consequences arise for the company as a result.
Benefit: The bachelor thesis offers a basis for orientation for companies in the IT services sector that have to deal with dynamic market conditions. It shows which strategic adjustments are necessary to successfully assert themselves in a changing market environment. In addition, the work makes it clear that flexible and innovative company management, coupled with continuous training and investment in new technologies, is crucial for long-term success.